Tips for Visiting Super Bowl City in San Francisco
If you are planning a trip to San Francisco for the Super Bowl 50 festivities, we have all the details you need to know to navigate the city during such a busy time. Super Bowl City is a free fan village where the public can go to celebrate Super Bowl 50. It will be open from January 30th to February 7th. Super Bowl City is located in Justin Herman Plaza on the Embarcadero at the end of Market Street. Interactive games and activities are for fans of all ages. Locals and visitors are invited to enjoy the world’s largest annual sporting event. Super Bowl City is a weeklong, family-friendly event.
What to Expect at Super Bowl City
- Cultural performances and exhibits highlighting the Bay Area’s art community.
- Locally grown foods.
- NFL-themed activities.
- Live broadcasts by CBS and NFL Network throughout the week.
- Fan Energy Zone showcasing the latest in interactive technology with three different areas, including the Fan Dome, the Fan Wall, and the Fan Stage.
- Two concert stages and a football field.
- Four security checkpoints.
- Anticipated attendance of over 1 million fans.
Many local residents can enjoy Super Bowl City during its first weekend prior to the arrival of out-of-town guests. On opening day, Saturday, January 30th, the day’s activities will conclude with the official re-lighting of The Bay Lights on the Willie L. Brown, Jr. Bay Bridge, followed by the Macy’s Fireworks Show and a performance by Chris Isaak on The City Stage. Super Bowl City’s hours of operation are from 11am to 10pm daily. Keep in mind that this is a non-smoking event.
Getting Around During Super Bowl City
- The rolling detours on southbound Embarcadero begin at Broadway onto Battery Street, across Market Street, and into the Financial District.
- For the NFL experience at Moscone Center, Howard Street will be closed between Third and Fourth streets.
- If you need assistance, parking officers will be available along the waterfront and throughout the Financial District to answer questions.
- The best way for commuters to avoid the intense traffic is to stay off the roads and take public transportation instead.
- SF Bay Ferry has added trips to their schedule. Take Mission Street to get to the Ferry Building.
- Pedestrians should look for the maps posted throughout the Financial District for assistance.
- Until February 12th, commuters, residents, and Super Bowl fans may encounter temporary re-routes and stop re-locations on Muni’s surface routes in the Financial District and South of Market neighborhoods.
- Detours may cause delays on other Muni routes in the area, especially on the southbound Embarcadero. Increased traffic congestion is expected on nearby streets.
- Extra subway service will be offered after concerts.
- The Embarcadero BART/Muni Station entrance at Market and Spear streets will be closed, except during morning rush hours from approximately 6:45am – 9:45 am.
- Check with BART, Caltrain, AC Transit, SamTrans, SF Bay Ferry, Golden Gate Transit and other Bay Area transit companies for Super Bowl 50 service changes.
- If you prefer to take a taxi, look for three temporary taxi stands on the south side of California Street between Davis and Drumm streets, the west side of Steuart Street between Mission and Howard streets, and the north side of Howard Street east of Third Street.
- Bicyclists are encouraged to take the detour route between The Embarcadero and Market Street on 2nd street via Howard or Folsom Street.
- Bicyclists should walk their bicycles in front of the Ferry Building on the east sidewalk.
- Valet bicycle parking will be provided for Super Bowl City guests.
- Keep in mind these four main streets closures due to Super Bowl activities:
- Market Street, between Beale and Steuart streets.
- Southbound Embarcadero, between Washington Street to Don Chee Way.
- Beale, Main, Spear and Steuart streets, between Market and Howard streets.
- Howard Street between 3rd and 4th streets, and partial closure on Howard between 4th and 5th streets.
- The four security checkpoints are located on:
- Market Street east of Beale/Davis.
- Three along The Embarcadero at Washington, Harry Bridges Plaza, and Don Chee Way.
- Parking will be limited due to transit, emergency vehicles, and event loading.
- Park at a garage outside the city and arrive by BART, Caltrain, or ferry.
- For parking alternatives outside the Super Bowl City zone, you can visit the city parking website.
For more information on Super Bowl City, visit sfbaysuperbowl.com and sfgov.org/sb50 for all the details and resources you will need during Super Bowl 50. You can also check 511.org/superbowl50 for updates on Bay Area travel, as well as register for AlertSF, the official text message and email alert system for San Francisco. Visit AlertSF.org to learn more.
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